VinoMofo.com Review
- VinoMofo.com
- Web address: https://vinomofo.com/today
- Niche: Wine
- one wine deal every few days
The following sourced from: https://vinomofo.com/about on: November, 12 2011
About VinoMofo.com
Vinomofo is brought to you by The Qwoff Boys – the scruffy wine geeks behind Australia’s first and largest online wine community qwoff.com.au, and the tireless kombi adventurers from roadtovino.com and creators of greatwineadventure.com.
We teamed up with another couple of friends to form the Wine Cru Pty Ltd, and Vinomofo is our love child.
Where did the name Vinomofo come from?
Funny story that. We always intended to call the site Vinomojo (as in, get your mojo on, etc.)
But then three days out from our launch, we got threatened with an expensive and protracted legal battle over the name “mojo”, even though we had registered the trademark.
We didn’t really have the time, the money nor the inclination to drag things through the courts – we had awesome deals ready to go, and thousands of members waiting to get their hands on them!
So we decided to change the name.
And what started as a joke round the office - “let’s call it Vinomofo, for the mofo’s at the big corporation trying to stop us launching…”
Well, you get the idea.
But we actually laughed so hard, the name stuck, and Vinomofo it is!
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